The purpose of the Visitor Economy Strategy is to grow the number of visitors to the Borough which will in turn grow the economic prosperity of the region. There are four main elements to the strategy which are...
1. Economic growth for local businesses and job creation
2. Increased recognition of the area's value
3. Increased quality of overall offer
4. Increased local pride
This will result in a higher number of visitors that will raise the profile of the Borough which will lead to more local residents being made aware of the strengths of their local area and the facilities available.
To read more about the strategy click here: